Copywriting
Storytelling empowers brands to build authentic, meaningful relationships with their audiences—and that starts with compelling copywriting.
Four Leaf Productions: VERSA manifesto
Pitch Deck Copy
Social Media + Ad Copy: VERSA, Chicago Ideas, Birchbox
Paid and Organic Social Media Copy for Launch
Print Ad Copy for Chicago Ideas Membership
Social Media Copy + Content Capture for Birchbox Annual Customer Appreciation Day Campaign
Chicago Ideas: Email Copy
“Black History: It’s More Than a Month” Email
Chicago Ideas: Blog Posts
“Don’t Help Us, Join Us”: Reimagining the Fight to Find Cures for ALS
I AM ALS, which launched today, is reimagining the fight against ALS. It is a movement toward cures based on the belief that together, we can do anything. Through this movement comes a new army of people who feel empowered, engaged, and aware, which translates into action. That action, Wallach shared, is a gift to the entire [ALS] community. The commitment is to continue the conversation, making sure that people aren’t learning about ALS and this movement just once, on launch day.
“The question wasn’t ‘why should we act?,’ it was ‘why shouldn’t we act?’,” Wallach said. “You have to take something so big—where people feel like they can’t make a difference—and make people feel like they can be a part of the solution.” [READ MORE]
Chicago Run x Cook County Juvenile Center: Changing Lives One Race at a Time
On race day, one of the residents was overheard saying, “this really hurts, but I’m not going to quit because then it means nothing. I don’t start stuff if I’m not going to finish, so I’m going to finish this race,” and she did just that. Dr. Ezike reported that in a recent poll, 90% of the residents reported an easier time sleeping after participating in the race. I watched participants as they lined up for photos, chatted with the Chicago Run team, and inquired about their race times. It was clear that they had gained something more than a restful sleep. Though I am certain they each had a personal experience that I could never convey, I feel confident in sharing that they exited that space more confident and secure than how they entered it—and honestly, so did I. [READ MORE]