Influencer Strategy + Engagement

 Four Leaf Productions: VERSA Launch Influencer Campaign

Identified, pitched, and contracted creators to participate in the VERSA awareness campaign in order to educate diverse audiences on the brand’s purpose: to elevate ALL women’s voices. This effort resulted in 200% community growth for VERSA while allowing us to shine a light on Chicago’s local women creators.

Chicago Ideas: Influencer Campaign

With a limited nonprofit budget, implemented a strategy to engage influencers through VIP invitations to premiere events featuring celebrities like Jonathan Van Ness and Chelsea Handler and created collateral to educate them on Chicago Ideas' ability to engage communities around impactful topics.50% of the influencers engaged attended two or more events, becoming brand champions and the effort increased earned influencer impressions from 17K in 2018 to 5M+ in 2019.