Creative Direction & Content Production

Producing is a passion, and I’ve been lucky to lead small, nimble teams where I can produce pieces that tell authentic brand stories while spotlighting impressive creatives & changemakers.

Four Leaf Productions: VERSA Influencer Campaign

Conceptualized and executed influencer marketing campaign spotlighting creative women leaders in Chicago, driving 200% pre-launch audience growth. Executive produced a series of Creator Spotlights, two of which are featured below.

Mind the Gap

Mind the Gap is an immersive event series produced by Chicago Ideas in partnership with The Chicago Community Trust. It exists to connect socially-minded Chicagoans with local community activists, residents, and solutions-oriented changemakers in neighborhoods that have dealt with decades of disinvestment on the South and West Sides. As en extension, my team leveraged each immersion to develop a mini-documentary series to broaden the initiative’s impact.

I served as the creative director, copywriter, and executive producer on the project