Brand Marketing + Creative Strategy

My zone of genius is taking a brand strategy from an idea to a realized identity. Below are just a few key examples of campaign elements that were a result of these efforts.

 Four Leaf Productions: VERSA Launch

Developed go-to-market strategy for VERSA—Chicago's first women-led, women-powered multi-day music + more festival— including the festival's concept, branding, voice, and marketing strategy

 Chicago Ideas Week Launch

Spearheaded and managed full creative rebrand, which debuted with a national, integrated marketing campaign for the flagship event, Chicago Ideas Week.